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Business Research Guide: BUSI 438

This page is designed to be used in conjunction with The Center for Entrepreneurship's curriculum.

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David Leffler
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Subjects: Business

Brand Management Additional Reading

Week 1

Week 3

Week 5

Week 6

Week 8

Database Suggestions

When researching brands, consumer products, and relevant marketing principles, it is highly recommended that you use topic-specific databases in order to do specialized searching. Here are a few good ones with which you might begin your research.