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Marketing Strategies Reading
When researching brands, consumer products, and relevant marketing principles, it is highly recommended that you use topic-specific databases in order to do specialized searching. Here are a few good ones with which you might begin your research.
Business Source Complete Full-text, peer-reviewed scholarly articles covering management, economics, finance, accounting, international business and more (Updated daily)
For more information, watch a brief helpful video tutorial on Business Source Complete
ABI/INFORM Collection Full-text journals, dissertations, working papers, key business and economics periodicals, country- and industry-focused reports, and downloadable data, encompassing the contents of ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline databases
For more information, here is a video tutorial on ABI/Inform Collection.
Marketline Company, industry, and country information for every major industry in every major marketplace worldwide
Watch a short, helpful video tutorial on Marketline.
WARC Best practice guides, case studies, research papers, special reports, advertising trend data, webinars, awards, events, and advisory services related to almost any advertising and marketing issue