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When researching brands, consumer products, and relevant marketing principles, it is highly recommended that you use topic-specific databases in order to do specialized searching. Here are a few good ones with which you might begin your research.
Business Source CompleteFull-text, peer-reviewed scholarly articles covering management, economics, finance, accounting, international business and more (Updated daily)
ABI/INFORM CollectionFull-text journals, dissertations, working papers, key business and economics periodicals, country- and industry-focused reports, and downloadable data, encompassing the contents of ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline databases