Business Research Guide: BMAL 706

This textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts.

This book provides practical frameworks for anyone hoping to become a successful global leader, and outlines the challenges that international firms face when managing across cultures. It highlights the cognitive, affective, and behavioral actions leaders can take to understand the differences between foreign values and traditions, and how to develop a corporate environment where global leadership can thrive.

“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies.