Skip to Main Content

Business Research Guide: BUSI 438

This page is designed to be used in conjunction with The Center for Entrepreneurship's curriculum.

Ask Us

Profile Photo
David Leffler
(434) 592-3463
Subjects: Business

Brand Management Additional Reading

Week 1

Week 3

Week 5

Week 6

Week 8

Database Suggestions

When researching brands, consumer products, and relevant marketing principles, it is highly recommended that you use topic-specific databases in order to do specialized searching. Here are a few good ones with which you might begin your research.