Official source for APA citation and formatting guidelines, including in-text citations, references, and paper structure for the social and behavioral sciences
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Qualitative and Quantitative studies
Qualitative: Qualitative data is information about qualities; information that can't actually be measured. An example of qualitative data is the shape of your eyes. Example: The softness of a cat. (Qualitative.)
Quantitative: Quantitative data is information about quantities; that is, information that can be measured and written down with numbers. Some examples of quantitative data are your height, your shoe size, and the length of your fingernails. Examples: The age of your car. (Quantitative.)